A good designed magazine, ideally is a magazine that use not more than three kinds of font. And when I worked in magazine, I had a chance to develop the whole details. Font is of course one of my biggest concern. We use Verlag, a sans-serif font by Hoefler & Frerer-Jones for most of the headlines. But sometimes, in certain case, we do need headlines that appear in serif font. Our problem is to find a perfect serif font to match Verlag.
After searching so many fonts, my choice goes to Didot. Yes, they are goes well together but I want to have something smarter, a font that match to Verlag but also would be an identity for this magazine at the same time. Then I crossed the anatomy of Verlag and Didot, creating a new hybrid font which has serif details from Didot, and the proportion of Verlag. I call this new born baby as Aquila Didot.
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